Chef Stories is a three-part culinary docu-series that traces the origins of flavor back to the source: the chefs’ hometowns, families, and lived experiences. Framed around the creation of a one-night-only tasting menu, each episode follows a Head Chefs from The House Collective hotels on a journey home, visiting childhood kitchens, neighborhood markets, coastal harbors, and rural farms to gather ingredients and inspiration. Shot across three cities and multiple hometowns, the series brings audiences into the sensory and emotional world behind each dish. It culminates with the chefs returning to their respective hotel kitchens to reinterpret these formative influences into refined, contemporary cuisine that bridges memory with innovation. Created in partnership with director Ma Sai, West of Here led all stages of the content campaign, from initial concepting and talent direction to remote production management and editorial oversight, delivering three cinematic episodes of 3–5 minutes each.

Swire Hotels engaged West of Here to concept and produce a docu-series spotlighting the culinary visionaries behind their House Collective kitchens. The brief: explore how each Head Chef’s personal history, regional traditions, and relationships to land and memory shape the food experiences offered in their hotels, thereby deepening the brand’s commitment to heritage and sustainability.