West of Here served as cultural consultant on a minute-long animated spot directed by Belgian artist Robin Velghe, advising on location authenticity and visual symbolism. We conducted in-depth visual research, compiling references that accurately captured Chengdu’s architecture, street culture, and geographic atmosphere, working closely with the Creative Director and animator to ensure the campaign felt locally grounded while resonating with global audiences.

Apple Beats’ China team sought cultural consulting support to ensure that their animated campaign – featuring Chinese rapper Ma Siwei of Higher Brothers – reflected the visual and emotional nuances of Chengdu’s local culture.