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studio

we create

socially ambitious
strategically grounded
emotionally engaging
culture-defining
narrative-changing
artist-centered
audience-expanding
trust-building
internationally reaching
locally sourced

campaigns

With a foundation in the arts, luxury hospitality, publishing, and advertising,
we’ve realized campaigns in diverse cultural contexts on five different continents.

While living in China for nearly a decade, our founder Zandie Brockett 张桂才 began to see Asia not as the ‘East’ but, rather,
west of her hometown in Los Angeles.

From our origins as a curatorial studio
reframing stories about contemporary Asia,
west of here has grown into a creative agency
that embraces new models to create meaningful cultural moments in a shifting economy.

Artists are always prototyping:
imagining new worlds.
building trust with hard-to reach communities.
showing us how to adapt, remember, resist, and reinvent.
Dimly lit industrial space with abstract black angular sculptures and a glowing spherical light fixture hanging from the ceiling.Group of fashionably dressed people, including a person wearing a golden crown-like headpiece and bright orange clothing.Curly-haired performer holding a microphone up while singing on stage with colorful blurred lights in the background.
This value can create lasting impact – for brands and institutions alike – when it’s supported by deep relationships, strong infrastructure, clear strategy, robust project management, and genuine care.  

That’s where west of here comes in.

With 15+ years experience in the arts, luxury hospitality, publishing and advertising,
west of here helps organizations collaborate with artists,
and supports  artists and institutions to build meaningful collaborations with brands.
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we’ve done this for

We’ve collaborated with hundreds of artists working across disciplines to realize campaigns for brands and organizations
operating in diverse cultural contexts on five different continents.
Grid of logos including Cathay Pacific, Annenberg Foundation, IDEO, Beats, Emerson Collective, Berggruen Institute, 18th Street Arts Center, Artists, M+ American Friends Foundation, A24, and IHC.

our CAPABILITIES

From summits to galas, from public art installations to public programs, we architect and build strategic cultural programs that
engage live audiences.

Audience Engagement & Cultural Strategy

We help brands and institutions meaningfully engage with new and existing audiences through culture. By partnering with visionary artists, we craft immersive programs that activate and resonate within off and online communities thanks to research-backed strategies and multi-pronged campaigns that extend these IRL experiences online.

Services:

  • Curatorial Strategies for Public Programs and Exhibitions
  • Strategic Fundraising: Membership Programs and Patron Development
  • Cultural Impact: Community Insights and Assessment Frameworks / Reports
  • Workshops and Keynotes on Culture-centric Branding
Silhouettes of people holding up smartphones against a bright blue background.
Reflection of a woman in a floral dress on a glass building window overlooking a city street with cars and tall buildings.

Artist Management

We work as an extension of the artist’s studio by co-producing ambitious projects, guiding curatorial development, and stewarding partnerships with clarity and care. From vision to execution, we help artists and estates navigate institutional, commercial, and public-facing projects with  strategic insight.

Services:

  • Artist Studio and Estate Strategic Growth
  • Project Development and Management
    (Fabrication, Merchandise, Public Art, Brand Collaborations)
  • Contract Negotiation and Advisory
  • Licensing and Merchandising Agreements

Strategic Partnerships

We broker transformative collaborations between artists, brands, and institutions by aligning community values with brand objectives through meaningful cultural projects. We develop partnerships that drive visibility, impact, and long-term cultural relevance.

Services:

  • B2B Partnership Development
  • Brand x Artist Collaborations
  • Cultural Sponsorship: Brand x Cultural Institution Collaboration
Skateboarders at night in a dimly lit skate park with graffiti-covered walls and city buildings in the background.
Man in a suit standing and looking at a large illuminated screen with static noise, casting a shadow on the screen.

All the Wrap Around

From concept to delivery, we bring ideas to life with precision and artistry. Whether a site-specific installation, a live activation, or a video campaign that lives on in editorial and film, we produce cultural projects that are social first.

Services:

  • Creative Direction
  • Experiential Design
  • Production and Project Management
  • Procurement and Vendor Management
  • Publishing and Editorial Projects
  • Content Development and Project Documentation
    (Print, Digital, Social)

But there’s no mold to fit.
Our campaigns always reimagine different ways to inspire communities. Reach out, and
let’s create something new, together

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