we’ve done this for
operating in diverse cultural contexts on five different continents.

From our origins as a curatorial studio reframing stories about contemporary Asia, west of here has grown into a creative agency that embraces new models to create meaningful cultural moments in a shifting economy.
We help brands and institutions understand how to meaningfully engage new and existing audiences through culture. By partnering with visionary artists, we craft storytelling campaigns, research-driven strategies, and immersive programming that activate and resonate across authentic communities.
We work as an extension of the artist’s studio by co-producing ambitious projects, guiding curatorial development, and stewarding partnerships with clarity and care. From vision to execution, we help artists navigate institutional, commercial, and public-facing contexts with integrity and strategic insight.
We broker transformative collaborations between artists, brands, and institutions to create shared cultural capital. By aligning values and objectives, we develop partnerships that drive visibility, impact, and long-term cultural relevance.
From concept to delivery, we bring ideas to life with precision and artistry. Whether it’s a site-specific installation, a live activation, or a campaign that lives on in editorial and film, we produce cultural projects that feel alive and deeply human.
But there’s no mold to fit.
Our campaigns always reimagine different ways to inspire communities. Reach out, and
let’s create something new, together