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While living in China for nearly a decade, our founder Zandie Brockett 张桂才 began to see Asia not as the ‘East’ but, rather, west of her hometown in Los Angeles.

From our origins as a curatorial studio reframing stories about contemporary Asia, west of here has grown into a creative agency that embraces new models to create meaningful cultural moments in a shifting economy.

we create

socially ambitious
strategically grounded
emotionally engaging
culture-defining
narrative-changing
artist-centered
audience-expanding
trust-building
internationally reaching
locally sourced

campaigns

With a foundation in the arts, luxury hospitality, publishing, and advertising,
we’ve realized campaigns in diverse cultural contexts on five different continents.

Artists are always prototyping,
imagining new worlds.
building trust with hard-to reach communities.
creating space for meaning and connection.
showing us how to adapt, remember, resist, and reinvent.
But this value can only create lasting impact – for brands and communities alike – when it’s supported by deep relationships, strong infrastructure, clear strategy, robust project management, and genuine care.  

That’s where west of here comes in.

With 15+ years experience in the arts, luxury hospitality, publishing, and advertising, west of here helps brands collaborate with artists, and helps artists and institutions work meaningfully with brands.

we’ve done this for

We’ve collaborated with hundreds of artists working across disciplines to realize campaigns for brands and organizations
operating in diverse cultural contexts on five different continents.

our CAPABILITIES

From summits to galas, from public art installations to public programs, we architect and build strategic cultural programs that
engage live audiences.

Audience Engagement & Cultural Strategy

We help brands and institutions understand how to meaningfully engage new and existing audiences through culture. By partnering with visionary artists, we craft storytelling campaigns, research-driven strategies, and immersive programming that activate and resonate across authentic communities.

  • Public Programs + Exhibitions + Experiential Activations
  • Membership + Patron Development Programs
  • Engagement Strategies
  • Brand Positioning through Cultural Storytelling
  • Cultural Impact Assessment Frameworks + Reports
  • Community Insights
  • Workshops + Keynotes on Culture-led Branding

Artist Management

We work as an extension of the artist’s studio by co-producing ambitious projects, guiding curatorial development, and stewarding partnerships with clarity and care. From vision to execution, we help artists navigate institutional, commercial, and public-facing contexts with integrity and strategic insight.

  • Artist Representation for Special Projects
  • Curatorial Development
  • Negotiation + Contractual Advisory
  • Project Planning & Timeline Management
  • Artist Residency + Commission Support
  • Documentation + Legacy Planning
  • Fundraising + Grant Support for Artists

Strategic Partnerships

We broker transformative collaborations between artists, brands, and institutions to create shared cultural capital. By aligning values and objectives, we develop partnerships that drive visibility, impact, and long-term cultural relevance.

  • B2B Partnership Development
  • Brand x Artist Collaboration Strategy
  • Cultural Sponsorship
  • Licensing + Merchandising Consultation
  • Multi-Stakeholder Activation Planning
  • Strategic Fundraising

All the Wrap Around
Production + Storytelling

From concept to delivery, we bring ideas to life with precision and artistry. Whether it’s a site-specific installation, a live activation, or a campaign that lives on in editorial and film, we produce cultural projects that feel alive and deeply human.

  • Creative Direction + Cultural Production
  • Site-Specific Artwork Commissioning
  • Experiential Design
  • Production + Project Management
  • Procurement + Vendor Management
  • PublishiEditorial + Shortform Content Creation + Documentationng + Editorial
  • Campaign Development (Print, Digital, Social)

But there’s no mold to fit.
Our campaigns always reimagine different ways to inspire communities. Reach out, and
let’s create something new, together

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