Creative Strategy | Brand Activation | Experiential Production
2023
Future Technê Summit: Forming Intelligence
Berggruen Institute, Lucid Motors
Hollywood, CA
Green House, Claire L. Evans, Liam Young, Christopher Kulendran Thomas, Michael Connor, Taylor Lorenz, Mauhan Zonoozy, Miriam Simun, Claire Isabel Webb, Vandi Verma, Dave Flynt, edIT, Glitch Mob, Lake Hills, Entangled Others, Kira Xonorika, Yaloo Ji Yeon Lim, Alice Bucknell
SOLUTION
Future Technê Summit: Forming Intelligence was a one-night symposium exploring the evolving nature of intelligence—human, artificial, ecological, and otherwise. Designed and produced by West of Here, the event brought together artists, technologists, and thought leaders to ask: What is intelligence, and why does it matter? Hosted at NeueHouse Hollywood, the summit featured performative lectures, live music, a pop-up book fair, and a digital exhibition, engaging audiences across disciplines and sensory modes. Lucid Motors was embedded into the experience through a curated panel appearance, brand storytelling moments, and a physical showcase of the Lucid Air vehicle on-site.
OBJECTIVE
To capstone a year-long partnership between the Berggruen Institute and NeueHouse, Lucid Motors sought to support a high-concept cultural activation that would position their luxury electric vehicles at the intersection of art, philosophy, and future-thinking technology. The goal: align Lucid with leading voices in art and innovation while engaging a professional creative audience working at the intersection of art, design, and technology.
Approach
- Brand Activation: Integrated Lucid into event programming through a branded panel discussion, on-site vehicle display, and content campaign aligning the brand’s future-forward ethos with experimental art and technology.
- Cultural Production: Curated and produced an evening-long summit featuring performative lectures, live music performances, a digital exhibition, and a pop-up book fair.
- Community Strategy: Activated strategic partnerships with Rhizome, Berggruen Institute, and NeueHouse to expand audience reach and thought leadership.
- Content & Experience Design: Developed a multi-platform narrative to extend the summit’s impact across physical, digital, and editorial channels.
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