what if we geographically repositioned our relationship with Asia
From our origins as a curatorial studio reframing stories about contemporary Asia, west of here has grown into a creative studio that embraces perspective shifts in order to build new infrastructure that supports meaningful cultural moments in a shifting economy.
artist are always prototyping:
- Imagining New Worlds;
- Building trust with hard-to-reach communities;
- Showing us how to adapt, remember, resist, and reinvent.
This value can create lasting audience impact when it’s supported by the right infrastructure. That’s where west of here comes in.
we create
campaigns
With 15+ years experience in the arts, luxury hospitality, publishing and advertising,
west of here helps brands and institutions alike collaborate with artists, and
supports artists as they realize ambitious projects outside traditional museum settings.
Our clients
We’ve collaborated with brands, museums, non-profits, and hundreds of artits working across disciplines to realzie campaigns in diverse cultural contexts on five different continents.
Our Capabilities
From summits to galas, public art to public programs, we architect and build cultural strategies and programs that engage live audiences.
Audience Engagement + Cultural Strategy
We help brands and institutions meaningfully engage with new and existing audiences through cultural projects. By partnering with visionary artists, we craft immersive programs that activate and resonate within IRL communities, extending these IRL experiences to the URL with multi-pronged digital campaigns.
Services
- Experience Strategy: Curate public Programs, exhibtions, dinners, roundtables, summits, workshops, salons + digital gatherings
- Content + Programming: curate speakers, moderators, thought leaders + discussion topics; translate conversations into content + manage Editorial calendars
- Community Strategy: Scalable systems transforming communities into valuable assets including Vision, position + Growth Roadmaps
- Member + Patron Development: Design Membership programs + experience, Build member cultures + coherent networks
- Workshops + Keynotes on Culture-centric Branding: Insights on culture-centric branding
Artist Management
We work as an extension of the artist’s studio by co-producing ambitious projects, guiding curatorial development, and negotiating complex partnerships from contract through to production. From vision to execution, we help artists and estates navigate institutional, commercial, and public-facing projects.
Services
- Artist studio Management + project Development: Fabrication, Merchandise, Public Art, Brand Collaborations
- estate management + Legacy development
- licensing and merchandising agreements
- contract negotiation and advisory
Strategic partnerships
We broker transformative collaborations between artists, brands, and institutions by aligning community values with brand objectives through meaningful cultural projects. We develop partnerships that drive visibility, impact, and long-term cultural relevance.
Services
- B2B Partnership Development: Brand x Artist + Brand x instituional Collaborations, community partnerships
- Partnerships + Monetization: develop sustainable revenue models through Partnerships with brands, sponsors, investors
- Strategic Fundraising: Membership Programs + patron Development
- Cultural Impact: community insights and assessment frameworks + reports
All the Wrap Around
No campaign is complete without the experience design, proudction, communications, and content that allows a story to continue to have impactful IRL or deep URL audience reach. From concept to delivery, we bring ideas to life with precision and artistry.
Services
- Creative Direction + Experiential Design
- Cultural Infrastructure: build sops, workflows, kpis for scalable operations
- EXECUTIVE Production: Resourcing, fabrication, timeline + budget Management
- publishing + editorial projects
- content Production + project documentation: print + digital
- COMMUNICATIONS + PRESS: IN PARTNERSHIP WITH collaborating AGENCIES
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