Studio

we create

socially ambitious

strategically grounded

emotionally engaging

culture-defining

narrative-changing

artist-centered

audience-expanding

trust-building

internationally reaching

locally sourced

campaigns

With a foundation in the arts, luxury hospitality, publishing, and advertising,
we’ve realized campaigns in diverse cultural contexts on five different continents.

While living in China for nearly a decade, our founder Zandie Brockett 张桂才 began to see Asia not as the ‘East’ but, rather, west of her hometown in Los Angeles.

From our origins as a curatorial studio reframing stories about contemporary Asia, west of here has grown into a creative agency that embraces new models to create meaningful cultural moments in a shifting economy.

artists are always prototyping:

imagining new worlds.

building trust with hard-to reach communities.

showing us how to adapt, remember, resist, and reinvent.

Dimly lit industrial space with abstract black angular sculptures and a glowing spherical light fixture hanging from the ceiling.

Group of fashionably dressed people, including a person wearing a golden crown-like headpiece and bright orange clothing.

Curly-haired performer holding a microphone up while singing on stage with colorful blurred lights in the background.

This value can create lasting impact – for brands and institutions alike – when it’s supported by deep relationships, strong infrastructure, clear strategy, robust project management, and genuine care.
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That’s where west of here comes in.
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With 15+ years experience in the arts, luxury hospitality, publishing and advertising, ‍west of here helps organizations collaborate with artists, and supports artists and institutions to build meaningful collaborations with brands.

We’ve collaborated with hundreds of artists working across disciplines to realize campaigns for brands and organizations operating in diverse cultural contexts on five different continents.

Grid of logos including Cathay Pacific, Annenberg Foundation, IDEO, Beats, Emerson Collective, Berggruen Institute, 18th Street Arts Center, Artists, M+ American Friends Foundation, A24, and IHC.

our capabilities

From summits to galas, from public art installations to public programs, we architect and build strategic cultural programs that engage live audiences.

Audience Engagement and Cultural Strategy

We help brands and institutions meaningfully engage with new and existing audiences through culture. By partnering with visionary artists, we craft immersive programs that activate and resonate within off and online communities thanks to research-backed strategies and multi-pronged campaigns that extend these IRL experiences online.

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Services

Curatorial Strategies for Public Programs and Exhibitions
Strategic Fundraising: Membership Programs and Patron Development
Cultural Impact: Community Insights and Assessment Frameworks / Reports
Workshops and Keynotes on Culture-centric Branding

Artist Management

We work as an extension of the artist’s studio by co-producing ambitious projects, guiding curatorial development, and stewarding partnerships with clarity and care. From vision to execution, we help artists and estates navigate institutional, commercial, and public-facing projects with strategic insight.

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Service

Artist Studio and Estate Strategic Growth
Licensing and Merchandising Agreements
Project Development and Management (Fabrication, Merchandise, Public Art, Brand Collaborations)
Contract Negotiation and Advisory

Strategic Partnerships

We broker transformative collaborations between artists, brands, and institutions by aligning community values with brand objectives through meaningful cultural projects. We develop partnerships that drive visibility, impact, and long-term cultural relevance.

Services

B2B Partnership Development
Brand x Artist Collaborations
Cultural Sponsorship: Brand x Cultural Institution Collaboration

All the Wrap Around

From concept to delivery, we bring ideas to life with precision and artistry. Whether a site-specific installation, a live activation, or a video campaign that lives on in editorial and film, we produce cultural projects that are social first.

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