Amplifier engaged Zandie Brockett of West of Here to serve as Executive Producer for ENCODED: Change the Story, Change the Future, a multi-part campaign and unsanctioned AR exhibition staged within The Metropolitan Museum of Art. The initiative brought together 17 Indigenous artists from across Turtle Island to digitally intervene in the museum’s American Wing, reimagining 25 historic works through new, living narratives that challenge and expand dominant representations of American art and identity.

Solution: As Executive Producer, Zandie Brockett led the development and delivery of a 360° cultural campaign that fused immersive storytelling, technology, and education. Over just four months, I oversaw all facets of campaign execution: coordinating across a large network of artists, curators, funders, immersive developers, and production teams; managing and allocating budgets; and ensuring a cohesive, high-impact rollout.

The result was a groundbreaking AR exhibition, accessible to any visitor with a smartphone from Indigenous Peoples’ Day through December 31, 2025, that transforms the Met into an active site of historical reclamation. Visitors encounter 17 augmented interventions layered over existing artworks, offering Indigenous perspectives on land, erasure, legacy, and resilience through ancestral wisdom.

The campaign extended far beyond the museum walls: it included public tours, a zine and educational curriculum distributed to over 10 million students through Amplifier’s national network, and video content that amplified the reach of the project across platforms. ENCODED stands as a landmark model for how augmented reality and Indigenous-led storytelling can democratize cultural institutions and reshape public narratives from the inside out.