West of Here produced a one-night-only screening and conversation at the legendary Industrial Light & Magic Theatre on the Lucasfilm campus. The 300-person event featured a pre-screening reception for 150 guests and a panel discussion with SF Chronicle journalist Jill Tucker and three students featured in the series.

To deepen impact beyond the screening, we partnered with local organizations like SFFILM and Common Sense Media to extend the campaign into schools and community spaces. We organized visits to two Bay Area high schools, including Berkeley High, where director Lauren Greenfield and the featured students led intimate conversations with local youth. These dialogues explored the real-life challenges depicted in Social Studies, including bullying, beauty standards, racism, sexuality, and the mental health toll of growing up online.

This campaign positioned the Annenberg Foundation not just as a funder, but as an active cultural convener, using programmatic storytelling to drive public dialogue, awareness, and connection.